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Comment posted on The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by Kara G. Whittington

great book that provides tips and helpful insights into the new world of marketing. a must have for all marketing and pr professionals.
Rating: 4 / 5

Kara G. Whittington also commented

• Scott presents well and his message is clear if a bit redundant in places. Nevertheless,the book provides useful insights and good how to information to marketers in the Web2.0 era.
  Rating: 4 / 5
• This book is amazing! I used what I learned to launch a campaign for the Million Dollar Coupon.

  In addition to spreading virally around the web on the real estate websites and blogs, the traditional media also picked up the story! It has aired on television stations in many major cities around the country. And, many other media outlets have picked it up, as well, including the LA Times, Neal Cavuto’s show on FOX News and Florida Trend Magazine’s website!

  This is all because of what I learned reading the book! David rocks!

  Honestly, I could have only dreamed this campaign would be this successful!
  Rating: 5 / 5

• If you are a marketing professional than you know this stuff. It’s not all that new – good marketing is about a compelling story made available wherever your audience can view it. I much preferred World Wide Rave by the same author although again I would not throw the baby out with the bath water in favor of social media but I would certainly add it to the mix. Establish your goals and objectives then pursue multiple avenues to get you there.
  Rating: 2 / 5
• seo echniques are good to learn. However, if you run a business or are serious about your business, odds are you do not have the time to handle everything that is required for internet marketing. I would strongly suggest utilizing a professional service such as what is offered by www.novelconceptstudio.com
  
  In any case, it’s good to understand the process so that you can know what is happening with your site and your competitors.
  Rating: 3 / 5

Recent comments by Kara G. Whittington

• tips on attracting more members to my forum please?
  Maybe your forum is not user friendly? Make sure that it is very easy to use and understand the purpose of. Track your stats to your website with something like google analytics or statcounter. See if you are getting the hits , and where you are losing the sign-up’s.

  Also put up a few topics to get the forums started , have your friends sign up and reply to the forums to make it look a bit more busy.

  Best of luck to you!

• tips on attracting more members to my forum please?
  your forum has to be “topical” as in it must be relative to a passionate part of the population.
• cost of billboard advertising or mobile advertising?
  Roadside billboards here are between 500-700 per week, minimum of 4 weeks.
• explain core concept of marketing?
  Marketing tells people about your solution to their problems.
• explain core concept of marketing?
  Marketing is process of understanding consumer needs and providing value that is superior to the competition, to satisfy them.

  Product, price, place and promotion are the core elements of the “marketing mix”.

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